Roger Dooley is an author and international keynote speaker.
His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
He writes the popular blog Neuromarketing as well as a column at Forbes.com.
He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.
He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.