Speakers
Hayley Doron-Weil

Hayley Doron-Weil

Hi, I’m Hayley, founder and creative director at www.thatadstore.com.
I aim to democratise digital advertising for growing businesses around the world.

Thatadstore.com is an online-retail platform that specialises in the creation of digital ads and creative ideas.
It encapsulates the services of a modern digitally-focused advertising agency into an e-commerce framework.
It’s online shopping for digital advertising.

I began my creative career over 15 years ago, working in broadcast & all the way to leading creative teams as Digital Creative Director and strategist at ad agencies in South Africa that I really admire.

Creative storytelling that drives impact is at the heart of all I do.
Be it for Coke, Sprite, Nokia, Microsoft, SA Tourism, ABSA bank and many more much loved local and global brands.

I have a Bachelors of Arts degree in brand communication, specialising in Multimedia from VEGA, completed courses with IDEO, Facebook and soon Google, I’m always learning new ways and always applying those ways.

From ideation to digital media-planning, digital strategy to creative direction, delivering meaningful stories for brands from start-to-finish is where I derive my greatest joy and deliver my greatest impact.

What’s more, since launching my own, proudly South African pup apparel e-commerce business www.urbanhoundsocial.com in 2019, I’ve added critical skills in e-com strategy, Shopify store design, UX and CRM to my digital communications repertoire.

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